中国创新菜点的设计思路

中国新菜点今后如何创新更加完善化、规范化，必须注重菜点名称、菜点原料、菜点形状、菜点口味、菜点味型等十四个方面的内容。     

Perceptions that matter: perceptual antecedents and moderators of healthy food consumption

Unhealthy eating patterns present in most Western countries pose a serious threat to economic welfare and have severe consequences for the health and quality of life of the individual consumer. The purpose of this paper is to develop and test a conceptual model for understanding how health authorities and marketers can affect consumption of healthy food – and ultimately body mass index (BMI) – by addressing perceptual antecedents of consumers' involvement and health competencies. A qualitative (n = 16) pilot study and a consumer panel survey (n = 599) assisted in completing this task. The obtained structural equation modelling results confirmed that increasing consumers' competencies concerning healthy food consumption may improve the healthiness of their food behaviour, and ultimately reduce their BMI. Notably, these effects may occur even for consumers who perceive healthy food consumption to be a challenge. Our results also revealed that it may be problematic to improve health competencies for food consumers who are less involved in healthy food consumption. However, our study shows that two perceptual factors, ‘personal food identity’ (the extent to which consumers believe that their health identity is linked to their food behaviour) and ‘unhealthy food taste belief’ (the extent to which consumers believe that unhealthy food is more enjoyable and tastier than healthy food), may assist health authorities and marketers in increasing consumers' involvement in healthy food consumption.     

室内VOCs治理技术进展及发展趋势

文章介绍了一些VOCs的传统治理方法及各自应用范围,并就室内甲醛等挥发性气体的治理,详细介绍了具有发展前景的技术及其改进方法的进展。     

Taste and nutrition: the uses and effectiveness of different advertising claims in women's magazine food advertisements

A multi-method study was conducted to examine different advertising claims in current food advertising and to determine the effectiveness of different advertising claims on females’ evaluative judgments of food advertisements. Content analysis results of 678 women's magazine food ads indicated functional food ads appeared to adopt nutrition appeals without taste claims and a combined use of nutrition appeals and taste claims, whereas hedonic food ads tended to use taste claims without nutrition appeals. Nevertheless, these food advertising practices were called into question by the results of two experiments, showing the combined use of nutrition appeals and taste claims was the most effective strategy for both hedonic and functional foods. However, for hedonic foods, advertisers need to include more congruent than extremely incongruent claims. Implications for food advertisers and policy-makers were discussed.     

水处理用有机胍杀菌剂研究进展

有机胍类化合物合成简单、杀菌高效,使用过程无泡、便捷,是一种新型杀菌剂。介绍了有机胍类化合物的杀菌机理,几种常见水处理用有机胍类杀菌剂的合成原理及合成方法,并对今后的研究提出一些见解。     

我国中产阶级研究的现状、意义及需要拓展的几个问题

随着我国改革开放和经济体制改革的深入,社会阶层出现了新的分化与重组。中产阶级悄然崛起并引起社会各界的广泛关注。理论界一直比较关注中产阶级问题,社会学、哲学、经济学等学科从不同的角度加以分析,取得了一定的成果。中产阶级研究对于我国全面建设小康社会具有重要的理论和现实意义。文章在对中产阶级研究进行简单综述的基础上,对研究中需要拓展的几个问题进行了分析。     

基团电负性与直链有机物的标准汽化热

建立了基团电负性和直链烷基中碳原子个数计算直链有机物的标准汽化热的简单方法,共计算出126个各类直链有机物的标准汽化热数值,并与已知的66个文献值比较,数据一致性良好,其平均绝对偏差仅为0.67 kJ/mol。     

Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations

While previous studies have examined the correspondence between shape and taste perceptions, the effects of shape–taste congruence on product evaluations remained underexplored. This research investigates whether and when shape–taste congruence in product display background can increase product evaluations. Study 1 shows that shape–taste congruence can intensify product evaluations. Study 2 shows that feelings of pleasantness work as a mediator between shape–taste congruence and product evaluations. Study 3 shows that consumers’ design sensitivity moderates the relationship between shape–taste congruence and product evaluations. Our results shed light into shape–taste perception and product display strategy, thus helping marketers and retailers to customize their brand strategy to communicate more effectively to customers.